Facebook is a social networking website launched in Feb 2004 by Mark Zuckerberg and his three room mates, who are computer science students. We can create our profile with photo, personal interests, contact details and all about us. We can also build our friendship network and communicate all of them through chat, wall posting, notes, links, etc. We can join and create different groups and pages (like pages).
For concern our privacy, facebook enables us to choose our privacy setting and choose who can see specific part of our profile. All features except of few are free for users and source of revenue generation are advertising i.e. banner ads etc.
Who can create a facebook Account ?
Each and every individual who want to introduce himself globally, can create facebook account but user should be age of 13 or plus.
How any create facebook Account ?
To create a facebook account we need genuine user,s name, profile photo and a valid email address.
Profile and Page Url:
We can get our profile url and page url. For profile url it is must to build your network then you can create your profile url, going through link below
Through above link you get more option to create your profile url with your desired user name.
And for page url it is must that your page should have minimum 25 fans, then you able to create your desired page url.
More about Facebook and its Application or Services:
We know through above discussion that facebook is a social networking site from which we create whole profile of any individual, join and create groups and like pages of any company, brand, Services, Product, Organization, Artist, Local Business etc.
Except all of these we have a question in our mind that how we can use facebook and its application to promote our business, brand, Products etc.
So, hereunder we discussing how can we use facebook to promote our company, brand, Services, Product, Organization, Artist, Local Business etc.
Step-I Create a Profile:
As we know we can create Profile on facebook. There are two types of profile which we can create on facebook i.e individual profile (it is only for human being) and profile of any company, brand, Services, Product, Organization, Artist, Local Business etc. it is known as page or like page or fan page.
Note: Profile is a brief introduction of any person, business, product etc.
Step-II Build Your Network:
After creating our facebook profile we have to develop our friendship network. It is the main part of Social Networking. We can search any person, any business, any product etc through typing the name which we want to search, in search box (facebook). It appears (search box) top of your facebook page or profile.
Note: It is must to promote your business that your friends in your friendship network are more related to your product, services, business etc. So be careful to built your network or networking.
We have to search for those people or group who are related to our product or services.
And it is extremely necessary that friends which we have to requested are limited in numbers because if you request strangers for networking more and more it will take as spamming by facebook. Result of your above activity is taken by facebook to stop your request for some days and instead of this, if you do these activities frequently your account could be deactivated by facebook.
Step-III Post Status
When you build your network then you post your status on your wall. As you post any thing on your wall it results your post will spread in your network. So they(friends in your network) can see your post on their own wall, if your post is good, relevant and informative, they can Like your post, Share your post and Comment on your post.
Result if any Like or Share your post: If any like your post, then it is visible as a notification to all friends in network of that person who like your post. and if any share your post then this post is visible as a shared post to that person’s wall and all friends in network.
Step-IV Share Links
We can share links of our website having information about our Company, Brand, Services, Product, etc.
If we share any link then it appears on the wall of our all friends in network. And if this link is liked by 25 fans then it turns as like as page.
SMO Activities are used to promote any Brand, Business, Services, Products, etc.
(i) Wall Posting
(ii) Share Link (website link, video link, etc)
(iii) Page Creation
(iv) Notes Creation
(v) fbml Creation (it is used for brandind)
(vi) Article Link posting and sharing
(vii) Blogs link posting and sharing
(viii) For add different application with facebook (Twitter, Squidoo, Digg, Market Place, etc.)
So we can say that facebook is the fastest and smart way for SMO.
